Meesho reports 14 crore customers, 80% orders from tier 2-plus markets in 2023

Meesho reports 14 crore customers, 80% orders from tier 2-plus markets in 2023

As 2023 draws to a close, Meesho reflects on a year marked by growth and milestones. Meesho witnessed customers from the length and breadth of the country, including cities like Amravati, Aurangabad, Dehradun, Nellore, Solapur, and Warangal. Reinforcing Meesho’s market presence, the company facilitated transactions for 14 crore customers; nearly 80% of the orders came from tier 2-plus markets.

According to data.ai, Meesho was the number one shopping app in India, recording 14.5 crore app downloads in 2023. Each user spent 449 minutes on the app shopping for their favourite items across various offerings.

Moreover, the demand for fitness equipment has grown by 55%, with orders pouring in from cities such as Chandpur, Karwar, Pathankot and Ratnagiri. Customers are buying dumbbells, yoga mats, exercise rings and balls, among others. More than 67 lakh customers shopped for hair fall control remedies. As awareness around self-care deepens, there is a shift in consumer habits, with beauty and personal care witnessing a 40% surge in growth.

Meesho claims it was the first horizontal Indian e-commerce company to turn profitable in 2023. Since announcing profitability in July, the company continues to remain profitable and cash flow positive.

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