Entitled Solutions, startup for blue-collar workers, raises $1

Entitled Solutions, startup for blue-collar workers, raises $1.3 million from security firm SIS

Entitled Solutions, which makes health and financial services accessible to urban low-income workers, has raised an extended seed round of $1.3 million from security, facility management and cash logistics company SIS, it announced on Wednesday. The company will use capital towards supporting its product development, including the creation of new credit products such as two-wheeler loans and consumption loans as well as scale platform partnerships to expand reach to over 2 million workers over the next few months.

“Bringing SIS to the cap table is a monumental moment for us. While we have done a lot of work with digital-first low-income workers, there are large untapped segments in the traditional economy and those are the segments that we want to target next. With SIS’s large network of employees and experience in enabling livelihood for lakhs across the country, we would have a significant advantage as we push on to that journey,” saidAnshul Khurana, Co-Founder, Entitled Solutions.

Entitled works on a B2B2C model and integrates with employers and gig service platforms to enable services for the workers associated with them.

“Through this partnership with Entitled, we aim to ensure that our staff have access to new age financial and health services support. This strategic decision demonstrates our founder’s mentality, which is to look after the needs and aspirations of our employees which in turn reflects on service quality to customers. At same time, it helps in attraction and retention of good quality staff thereby ensuring the long-term success of our organization,” said Dhiraj Singh, CEO, SIS Limited.

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