Tata Play Binge to offer Haryanvi and Rajasthani content with addition of STAGE

Tata Play Binge to offer Haryanvi and Rajasthani content with addition of STAGE

Tata Play Binge added India’s first dialect-based OTT app, STAGE to its offerings. STAGE is a Haryanvi and Rajasthani content-focused OTT app that will allow Tata Play Binge viewers to entertainment formats like web series, movies, short films, standup comedy, poetry, and folk art among others.

“Tata Play Binge allows access to content in 13-plus languages across 25-plus apps. With STAGE, we are adding more entertainment choices for our audiences in Haryana and Rajasthan. With each new partner addition, our goal is to make Tata Play Binge a go-to choice for genre-based content discovery instead of browsing by various apps, thereby making the viewing experience worthwhile for our subscribers,” Pallavi Puri, chief commercial and content officer, Tata Play, said.

“At STAGE, our mission is to create content that resonates with the aspirations of Bharat, allowing individuals to embrace and celebrate their unique culture and dialect. Our partnership with TATA PLAY BINGE marks an opportunity to extend this mission to a wider audience. The tagline ‘Kyonki Boli Mein Apnapan Hai’ encapsulates our belief that there’s a sense of familiarity and belonging in one’s dialect. The collaboration empowers us to introduce our library of over 300-plus original films and series, spanning various genres, to a broader set of viewers, enabling them to connect deeply with Haryanvi and Rajasthani dialects,” Vinay Singhal, co-founder and CEO, STAGE, said.

STAGE will join other popular OTT platforms on Tata Play Binge like Disney+ Hotstar, Apple TV+, ZEE5, Fuse+, Hallmark, MX Player, Lionsgate Play, Aha, VROTT, Sun NXT, ReelDrama, Chaupal, Namma Flix, Planet Marathi, manoramaMAX, iStream, Tarang Plus, Hungama Play, FanCode, ShemarooMe, Curiosity Stream, EPIC ON, Travelxp, DocuBay, ShortsTV, Playflix, KliKK along with Gaming. Content from all these platforms is available to the viewers of Tata Play Binge through a single subscription and a single user interface.

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