Vi partners with Team Vitality to forge an esports partnership in India

Vi partners with Team Vitality to forge an esports partnership in India

Vodafone Idea (Vi) and Paris based Team Vitality, an internationally acclaimed esports organisation, have announced a long-term union to boost the esports ecosystem in India. With this collaboration, the two brands aim to create opportunities and exposures to esports fans and gaming enthusiasts.

Additionally, the partnership encompasses many aspects such as brand sponsorship, content partnerships, gaming events and experiences. This will enable Vi customers to participate in esports and allow exclusive access to tournaments and teams.

According to the State of India Gaming Report 2022, the Indian esports industry is expected to grow to $140 million by 2027. Over the last few years, esports as a category gained recognition as a mainstream sport especially after being debuted as an official medal sport at various international sports platforms.

Moreover, the partnership will create opportunities for budding esports talent from across the country to have access to professional players, master classes, meet and greets with esports talent and many other opportunities.

“We are happy to announce our partnership with Vi. We are at a juncture where technology will catapult gaming to the next level and eagerly look forward to our journey together. We will unlock new horizons searching for aspiring gaming talent across the length and breadth of the country, set new precedents and create indelible marks within the esports industry,” Randall Fernandez, managing director, Team Vitality India, added.

Furthermore, Team Vitality previously roped in gaming content creators Nischay ‘Live Insaan’ Malhan, Rachit ‘Rachitroo’ Yadav, Nitin ‘Classified YT’ Chougale, Shagufta ‘Xyaa’ Iqbal and Pratik ‘Aurum’ Mehra. To capitalise on this and to build a deeper connection with consumers, Vi and Team Vitality plan to launch various gaming contests and events.

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