Aashirvaad launches ‘Likh ke Le Lo’ campaign, focuses on quality standards

Aashirvaad launches ‘Likh ke Le Lo’ campaign, focuses on quality standards

Aashirvaad Atta unveiled its campaign ‘Likh ke Le Lo’ which is aimed to empower consumers with detailed insights into the quality parameters of atta.

“Aashirvaad’s legacy of quality and purity takes a giant leap with the ‘Likh ke Le Lo’ campaign. This symbolises our commitment to delivering whole wheat atta of the highest standards. The certificate not only assures consumers of our quality standards at every step but also empowers them with information to evaluate current choices,” Anuj Kumar Rustagi, COO, staples and adjacencies, ITC Foods said.

To further amplify the campaign and convey the message to consumers, Aashirvaad has roped in TV star Rupali Ganguli and curated a TVC campaign.

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