YearEnder 2023- From P C Chandra Jewellers to Nike; a sneak peek into print ads rolled out this year

YearEnder 2023: From P C Chandra Jewellers to Nike; a sneak peek into print ads rolled out this year

‘Old, not obsolete’- a phrase by Arnold Schwarzenegger in Terminator Genisys that resonates with print advertising. The print media has been one of the oldest mediums for advertising. However, with time, the medium has had its share of struggles. Dentsu in its global ad spend forecast claimed that global advertising spend is expected to surge by $23 billion in 2023 to reach $727.9 billion in 2024. Print is expected to decline. Print’s total ad spend in 2022 was $50.5 billion and is expected to reach $46.6 billion by 2024. The share of print ads in 2022 was 7.2% and is expected to further narrow to 6.2% by 2024.Continue reading this story with Financial Express premium subscriptionSubscribe NowAlready a subscriber? Sign in

This is to be noted that BrandWagon Online doesn’t claim any kind of sequencing for the campaign. The campaigns quoted below are based on trends, innovation and messages quoted.

American automobile company, Jeep introduced this campaign to invoke a thought of what is at the end of the rainbow as the title suggests in French. The ad, conceptualised by Publicis Montreal, shows a father and a daughter going on an adventure with a car that can handle the bumps and potholes that the trail has to offer in order to search for what is on the other side of the rainbow.

P C Jewellers’ International Mother Language Day

P C Jewellers rolled out a campaign on International Mother Language Day to celebrate linguistic diversity and promote multilingualism. The campaign was conceptualised by R K Swamy Limited. The campaign highlights the right to preserve and cherish an individual’s native tongue, fostering cultural heritage and understanding among communities.

Nike’s It’s not about luck

The American sportswear brand rolled out a campaign, conceptualised by the RedHook School in Brazil. The campaign features a ‘future and luck prediction’ to reinforce that the right attitude and hard work help in building his or her future and it only depends on the athlete to imbibe these changes.

IKI’s Fill the Room

The campaign, conceptualised by Blue Noodles, highlights the luxurious nature of air fresheners. The campaign highlights that the fragrance of the air fresheners should fill the room making it seem that the consumer is surrounded by the fragrance.

TaDa’s Summer Campaign

TaDa introduced the summer campaign capitalising on the rising heat in Paraguay. The campaign was conceptualised by WILD FI. The campaign conveys the message that an individual does not necessarily need to step out of his/her home. TaDa is providing a doorstep delivery service, delivering alcoholic beverages.

Skoda’s The Star Among the Cars

Skoda, in this campaign, capitalised on the festive season of Christmas. The campaign was conceptualised by Wiktor Leo Burnett, symbolising a Skoda car as the Bethelem Star, an important symbol for Christians, as people move to a holiday cottage to celebrate Christmas with their families.

Zoetis’ Sheep School

The campaign was conceptualised by Mojo Creative Studio, showcasing the importance of proper healthcare facilities for Sheep as well as the importance of the strength and the build of the sheep for breeding. The company claims that the Sheep School would produce the finest meat due to Zoetis’ focus on the health and breeding process.

Saudi German Hospital’s Essence of Care

The campaign was rolled out on Mother’s Day, paying homage to mothers across the globe. The advertisement was conceptualised by SPADE. Moreover, the campaign highlighted a mother’s journey from childbirth to old age.

Handsaplast’s Extra Large Wound

Handsaplast, in this campaign, raises awareness of its XL-sized plasters specifically designed for large wounds including postoperative incisions. With the wounds shaped to represent large animals like elephants, King Kong and dinosaurs, the company employed a metaphorical approach for the campaign. The campaign was conceptualised by Magis Agency in Indonesia.

Saathi’s Every one needs pads!

The campaign was rolled out to raise awareness about Saathi’s sanitary pads. According to the company, the pads are biodegradable and the campaign highlights the need for pads for every woman in the world. The campaign was conceptualised by College of Art.

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