BYD’s new factory to come up in Hungary, aims to expand European operations

BYD’s new factory to come up in Hungary, aims to expand European operations

China-headquartered electric vehicle major BYD has announced the next phase of its European strategy with the construction of a brand-new manufacturing and production centre in Szeged, Hungary.

The new facility the company claims will be the first of its kind built by a Chinese automotive company in Europe and will have the advanced car production line. The factory will be built in phases and is expected to create thousands of local jobs, boost the local economy and support local supply chains.

Situated in the heart of Europe, Hungary is an essential transportation hub and boasts a rich history of expertise in the automotive industry. With a mature infrastructure and a well-established industrial foundation, Hungary has been chosen by several premium European manufacturers as a production location for passenger cars. This further supports BYD’s decision to make Hungary the centre of European production operations.

The BYD brand has made significant progress in launching its passenger car operations in Europe. Within the first year, the company has established 230 retailer stores across 19 countries, introduced 5 new models (BYD HAN, BYD TANG, BYD ATTO 3, BYD SEAL, and BYD DOLPHIN), spanning the C to E segments, including hatchbacks, sedans, and SUVs. Additionally, three new models are planned to be launched within the next 12 months.

Driven by its global brand vision to ‘Cool the Earth by 1deg C’, BYD says it aims to accelerate the pace of new energy passenger vehicle penetration into the European market, further deepen its globalisation strategy, and actively promote the green transformation of the global energy structure.