Digital offerings attract Gen Z to stock markets
Digital offerings attract Gen Z to stock markets By Siddhant Mishra Over the past few years, participation of millennials (26-41 years) and Gen Z (18-25 years) has gone up rapidly in the stock market. A major factor is digital offerings and tech advancements adopted by the industry, enabling a user-friendly experience, as per ICICI Securities. Customer data on icicidirect.com reveals equity remains the major investment product across cities for both millennials and Gen Z, followed by mutual funds.
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