Troo Good assigns advertising and communication duties to Wunderman Thompson

Troo Good assigns advertising and communication duties to Wunderman Thompson

Troo Good announces the selection of Wunderman Thompson as its advertising agency, solidifying a multi-year, multi-crore collaboration. The partnership positions Wunderman Thompson to spearhead advertising campaigns and promotional initiatives for Troo Good, conveying the brand’s ethos to its target audience while fortifying and perpetuating the brand’s market standing.

Under the terms of the mandate, Wunderman Thompson assumes responsibility for crafting compelling advertising and digital communications strategies for Troo Good across various social media platforms too. The agency’s role encompasses the development of communication and creative frameworks, ensuring the brand’s messaging is articulate and resonant with consumers. Wunderman Thompson is set to orchestrate Troo Good’s mass media campaign, spotlighting the brand’s attributes, centred on taste, nutrition, and affordability.

Troo Good has expanded its footprint from 15,000 to 30,000 outlets within the past six months. Presently operating six factories, the brand’s reach extends across Telangana, Andhra Pradesh, Chhattisgarh, Odisha, Karnataka, Uttar Pradesh, and Jharkhand. The collaboration with Wunderman Thompson underscores Troo Good’s commitment to elevating its brand presence and market share in the evolving landscape of millet-based snacks.

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